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Mercy for Animals
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・ Mercy High School (Burlingame, California)


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Mercy for Animals : ウィキペディア英語版
Mercy for Animals

Mercy For Animals (MFA) is a national non-profit organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies, founded in October 1999. Nathan Runkle is the group's executive director and founder. Focusing primarily on advocacy on behalf of farmed animals, MFA runs a number of campaigns that aim to educate the public on animal protection issues and to encourage them to adopt a vegan diet. It has engaged in several undercover investigations, primarily of egg farms, and has produced television commercials showing the treatment of animals in slaughterhouses and factory farms.〔Iacobbo, Michael. ''Vegetarians and Vegans in America Today'', Greenwood Publishing Group, 2006, p. 93.〕 They have offices in Los Angeles, Chicago, New York City, Ohio, and Texas. MFA's national headquarters is located in Los Angeles.
==Advocacy work==
Nathan Runkle founded Mercy For Animals in October 1999 after an incident in his home town in which he said that a live baby piglet was slammed by its head onto a concrete floor by a high school student during class. The incident caused an uproar in the small town, and Runkle took the initiative to start an organization that would fight against animal abuse.〔(【引用サイトリンク】title=Nathan Runkle Executive Director )
Between 2000 and 2003, Mercy For Animals conducted several undercover investigations in egg-producing factory farms and rodeos. In addition to distributing 40,000 pieces of literature and participating in 130 educational outreach events in 2004, Mercy For Animals authored their ''Vegetarian Starter Kit'', a 32-page booklet containing information about factory farms, vegan recipes, and food tips. Their new website ''ChooseVeg.com'' was also launched, along with TV commercials on MTV claiming factory farm cruelty.〔(2004 Annual Review ), Mercy for Animals.〕
In 2005, the organization reported animal cruelty through an undercover investigation at Ohio's largest egg farm, Ohio Fresh Eggs. The ''Vegetarian-Friendly Ohio'' campaign was expanded with the release of the 3rd-edition of the ''Vegetarian Guide to Ohio'' and updated website ''VegOhio.com''. A new office was opened in Chicago, Illinois, which subsequently became the organization's primary branch.〔(2005 Annual Review ), Mercy for Animals.〕 In 2006 it was named ''Non-Profit of the Year'' by VegNews magazine, expanded its outreach campaigns, and began airing its latest pro-vegetarian commercial on MTV.〔(2006 Annual Review ), Mercy For Animals.〕
Mercy For Animals distributed 200,000 pieces of vegetarian literature in 2007, and conducted over 220 public outreach events. An undercover investigation at one of the country's largest chicken and turkey slaughterhouses resulted in the Denny's restaurant chain ending its supplier relationship with the slaughterhouse. MFA debuted its ''Compassionate Living'' (CL) magazine, and placed over 80 anti-fur advertisements on the Washington, D.C. metrorail.〔(2007 Annual Review ), Mercy For Animals.〕
In 2008, Mercy For Animals generated over 230 newspaper articles, radio interviews, and TV news stories about factory farming and veganism.
Pro-vegetarian ad campaigns were launched in Chicago and Boston, new websites ''ChooseVegBlog.com'', ''VegNC.com'', and ''VegNJ.com'' were created, and animal abuses were exposed at two of the largest egg farms in California, resulting in the eventual passing of Prop 2.〔(2008 Annual Review ), Mercy For Animals.〕 Mercy for Animals distributed 400,000 pieces of literature during 2009, and held over 400 public outreach events. 15 pro-vegetarian billboards were launched in Denver, resulting in more than 12 million views. Ad campaigns were dispatched on public transit in Toronto, New York City, and Boston. Undercover videos alleged animal cruelty at New England's largest egg factory farm, the world's largest egg-laying breed hatchery, and one of the nation's largest pig breeding facilities. A new office was opened in New York City, and MFA's documentary, ''Fowl Play'', was released.〔(2009 Annual Review ), Mercy For Animals.〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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